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One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The simple answer is that everything you do with
Social media in 2022 is just part of the way we live. People spend more than two hours scrolling their feeds every day, and they use 7+ different platforms every month! It’s a huge opportunity for brands to grow their visibility and connect with potential customers where they al
Want to give your content marketing a serious boost? You can do it with content experiments. Today’s technology enables us to experiment with our content tactics in lots of ways: different audiences, content types, channels, timing — you name it. When you do this consistently
Most business owners agree that marketing is a great tool to help grow your business. Growth marketing is a subset of the many tools marketing provides that can be particularly effective in growing your business. Growth marketing mainly relies on two strategies to help grow your b
The sharing economy, simply put, is a new economic model based on a peer-to-peer network system. The concept itself is pretty simple: just strangers sharing everyday goods and services with each other on ye olde internet. With respect to the ongoing “hustle’, consumer-driven b
We’ve all got crowded inboxes — the average professional receives 120+ emails every day. Still, email far and away remains the most preferred method of brand communication for consumers across generations and industries. For this reason, your email open rate is a critical piece
So, you’ve got your blog up and running and you’re pumping out content like it’s your job! Now it’s time to optimize your blog for lead generation, because what else is it there for, really? Creating great content is just the first half of the equation. If you’re publi
Where do you go to discover new brands? If you answered “the internet,” you’re in the majority. Search engines are the most popular method of brand discovery among consumers ages 16-64. More than a quarter of consumers also use brand websites, social media, and digital ads t
One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Need some content. Create some content. Call it content marketing. Many so-called approaches to content marketing are merely just content. Or worse, th
What’s in a page title? As it turns out, quite a lot. Your page titles not only tell the world what your page is about, they’re a key factor in whether anyone ever actually visits it. There’s more to page titles, too, than simply writing a perfunctory description about the
