Your partner for blogging, promote your articles while you focus on growing your business.
A competitive analysis is a powerful tool for understanding how you compare to competitors and creating smart strategies to get noticed by consumers. Most companies are doing it on a monthly, quarterly, or annual basis. If you feel like it’s been awhile since your company has pe
Do you ever find yourself searching for content marketing quotes? I think more of us do than we like to admit. Successful content marketing requires a thoughtful strategy—one that aligns with brand goals, market positioning, and a fast-changing competitive landscape. Through o
Research in both the B2B and B2C sectors has widely found that most buyers prioritize brand trust more than any other factor in a purchase decision — even price. So how do you establish that all-important trust to win customers? One effective way is through thought leadership. T
How much is a customer worth to you? Predict this number and you know how much it is worth to spend on your customers to keep them around. Customer lifetime value, or CLTV, is one of the most important metrics a business has for making smart decisions. You also know, by raising y
If you've heard me deliver one of my keynote speaking presentations anytime in the last two years, you've heard me tell the story of Lyly Lepinay who used to be the digital marketing manager at global consulting services powerhouse Capgemini. I met Lyly (over the phone) about 5 yea
The battle for customer attention is real. Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. While some companies chase people around the web with ads and fill their sites with product prom
We have all been there. A new pain develops in our abdomen, and we start searching the Internet to see what it could be. A good content marketing campaign answers our questions. A great content marketing campaign understands the emotions behind our search while providing answers.
How can companies create content that is meaningful? It’s an important question to ask, especially when content marketing is part of your strategy (and we think it should always be part of your strategy). It’s easy to fall into a trap of churning out content without stopping t
I hear it all the time: there’s so much noise out there. How could we ever break through? And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Quali
In 1993, I was probably the dorkiest college freshman ever to set foot on the campus of St. Joseph's University here in Philadelphia. Or any college campus in history. Maybe even in the history of dorkiness. But as a mildly successful high school half-mile runner who didn't have w
