Your partner for blogging, promote your articles while you focus on growing your business.
As a content writer, you hold a big responsibility for the brands you write for. It’s your job to accurately capture their brand voice, personality, and value proposition in the content you create. Given that content does much of the work to engage audiences throughout the buyer
Are you looking to hire a marketing consultant? You came to the right place! Hiring an outside consultant is a big investment. Not only are you bringing someone new (and external) into your company, but you do it knowing that big strategy changes are on the horizon. There are man
I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. One of my favorites is when we talk about brand storytelling and how it relates to the content marketing mission statement. When I
All marketing efforts are geared towards one goal—to delight consumers and customers throughout all stages of the buyer’s journey. When audiences are delighted, they become effective brand promoters who can help spread the word about how awesome your products and services are.
Your company needs a great blog. Yes, needs. Blogs are becoming a competitive necessity much in the same way websites emerged in the early 2000s. Nearly every business in both the B2B and B2C sectors are incorporating blogs in some way into their larger digital marketing strateg
The way consumers shop has changed. Today, 87% of consumers begin their product searches on digital channels like search engines. eCommerce brands need great content if they want to connect with their audience and win these potential customers. It’s why a copywriting service for
The timeless wisdom of Peter Drucker is sprinkled throughout the world of management and business. His insightful definitions of marketing and business are quoted quite often – and for good reason! He had a knack for articulating his complex ideas in a way that was elegant and si
Did you know that five seconds can make or break your website’s performance? Five seconds. During the first five seconds users spend on your site, every extra second of loading time decreases your conversion rate by 4.42%. Additional research shows that every one-second delay i
Using humor as a marketing strategy for your content is one of the most common, and most effective tools used in marketing campaigns around the world. When done correctly and done well, using humor as a marketing strategy generates traffic as well as more shares, clicks, and intera
Thinking about hiring blog article writers? Great! It’s one of the smartest things you can do to level up your content quality, make your content marketing efforts more efficient, and increase your blog’s ROI. But it can also be tough to find quality writers who know your nich
