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An employee advocacy program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee ad
As CEOs worldwide are looking at marketing as a growth driver, they have become more critical in measuring all marketing efforts' performance. What do CEOs want most from their B2B marketing team? Clarity. They want to see results that clearly show their company’s marketing e
What is visual content marketing? As you promote your brand online, it's important to recognize how visual our world has become. Gifs, influencer photos, Youtube clips, TikToks .... the Internet is flooded with images. In fact, that's what digital aficionados have come to expect
So, you’ve decided to host a virtual or hybrid event. You’ve spent weeks pouring over the details, from tapping into the latest marketing trends to creating a pain-free registration process. Your team has put significant time and energy into planning a stellar event, and the
It's 2024, and the mantra still rings true: "We're here to sell stuff." That line? Heard it a million times. But the real magic in marketing isn't just in the “sell”. It's in the story. And we've seen this magic work wonders, time and again, across various roles and compa
It's 2024, and if you think website UX isn't a big deal, think again. Back in the day, website UX was pretty straightforward. If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. Fast forward to today, and it's a whole new
Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. As we look ahead, the future of marketing is shaping up to be an exhilarating swell, filled with evolving challenges and opportunities. Curious about wher
“Welcome to the world of GA4, where the future of analytics is as promising as it is perplexing!” That's what we thought when we first encountered Google Analytics 4. As the team at Marketing Insider Group, we're always knee-deep in digital marketing trends, and GA4 has been
Influence cannot be gained overnight. Much like any other authority figure, a person is considered to be an influencer when they can influence audiences, which comes from being well-respected in the industry. Becoming an influencer is achieved through hard work, passion, and exc
In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to demonstrating ROI from marketing lies in utilizing the latest tools such as marketing a
