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Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. As an international keynote speaker, I've seen how Conte
This is the longest post I've ever written. It lays out all the content marketing strategy steps you need to achieve success that I've been learning and chasing my entire professional career. Buckle up and enjoy and please let me know what I'm missing. And share it if you like it?
There’s a lot of confusion surrounding the cost of content marketing today. That’s because there are so many variables that go into pricing and overall spend. Each business’s content marketing costs will depend on how developed their existing content strategy is, what the con
Offline marketing is not dead. In fact, it's never been more alive. The surge in digital marketing has brought enormous competition into the digital media market, which in turn drives up advertising cost. Digital spending is estimated to grow by 10% this year, despite some CEOs fro
Your products don’t sell themselves. As an e-commerce owner, it’s up to you to develop and launch marketing strategies that help your target audience better understand what problem you’re addressing, what solutions you’re offering, and why it should matter to them. The pr
Google’s helpful content update sets the stage for gaining more site traffic. Understanding the search engine’s latest algorithm adjustment is key to ranking well, growing your online presence and avoiding loss of visibility. Google aims to maximize user experience by identify
Does your business consistently share several types of marketing collateral? If not, you’re missing out on major opportunities for conversion. Sure, the product descriptions and prices on your website are important – but they’re not enough to convince prospects that you offe
With a new year on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention, it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction
Seasoned marketing professionals know that readability tools can send you down a rabbit hole. But if you’re new to the idea of readable content, you may be surprised by how misleading readability tools can be. Content that’s easy to read is a pillar of SEO best practices. Alth
Marketers are frequently finding novel solutions for ways to advertise events, products, and services. Most of the solutions involve design – banner ads, white papers, posters, infographics, email banners, web pages, among others. Most of the time these solutions are exactly wha
