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Innovation and thinking outside the box are essential to great content marketing, but there’s no need to reinvent the wheel every time. Studying successful content marketing case studies can give you insight into techniques that work and inspire you with their creative insight
Is your inbox full of ebooks and other downloads you swore you needed but never read? The truth is, lots of brands know the value of using ebooks and other lead magnets to generate leads, but not as many do it well. We’ve curated 9 awesome ebook examples that demonstrate how br
Every year is the Year of the Customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing trends in 2023 and beyond will focus on creating great custo
As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. We are keenly aware that one of the biggest struggles any company deals with is g
Experiential marketing has become all the rage in an age where brand differentiation is harder than ever. To make your brand stand out, customers can’t just see or read about it — they need to experience it. Quick Takeaways Experiential encapsulates any interactive experien
We've been writing a lot about how employee engagement is the future of content marketing. And many of our current clients are tapping into our experience in building marketing programs that scale using personal brands with true authenticity. So we are re-posting one of our most po
LinkedIn is the top social platform for B2B professionals to build and expand their networks. But did you know it’s also one of the best tools for marketing your company and its team members? A good LinkedIn marketing strategy can make a serious impact on your lead generation eff
Calls-to-Action (CTAs) are everything in B2B marketing. They direct your audiences’ next step in the buyer’s journey and determine the success of your campaign. Well-crafted CTAs encourage prospects to click and convert to a marketing qualified lead (MQL), or possibly to a sal
A copywriting service can feel like a nice-to-have luxury. Anyone can write content, right? There are so many other important places to allocate your budget If you’ve gone down this line of thinking you’re not alone, but we’re here to tell you that it’s a trap. A copywriti
“Growth hacking” is one of those buzzwords that’s started popping up in digital marketing circles over the last few years. But what exactly is growth hacking and how can you use it to benefit your content marketing efforts? According to Wikipedia, growth hacking is a marke
