Your partner for blogging, promote your articles while you focus on growing your business.
Does your content marketing program deliver the results you are hoping for? Here's the scenario we see all too often... Your competitors all have a content marketing program, so maybe that's why you decides to launch one too. Maybe you rushed to develop your content marketing stra
Online marketing has changed significantly in the last few years—we’ve already discussed these developments in previous articles. But in this post, I’d like to focus on employee advocacy in B2B marketing specifically, because it comes with its own unique challenges. And of co
What is drip marketing? How does it work? What benefits does it offer? We’ll answer these questions and more in our beginner’s guide to drip marketing. You might think that email drip marketing is kind of old-school. After all, they’ve been around practically as long as emai
At first glance, the phrase “data storytelling” seems like an oxymoron. It conjures up images of the iconic Star Trek android (or his equally logical predecessor, Mr. Spock) sitting in a garret, weeping over a computer as he fashions the ending for his latest novel. Sure, your
It's a common scenario in the business world. The head of marketing is tasked with modernizing the marketing strategy but with limited to no budget or resources to do so. While some may see it as an impossible challenge, I saw it as an opportunity. And it resulted in one of the hig
With so many brands competing for the same shares of consumer attention and dollars, generating quality leads has become increasingly more challenging for today’s marketers. That’s why having an effective lead generation program is more important than ever before when it comes
Sponsored content, sometimes described as “native advertising,” is a controversial topic in the world of content marketing. While we’ve covered the great content quantity vs. content quality debate many times, we also wanted to cover an area where we see a lot of brands getti
Statistics in content marketing? Isn’t the whole goal of content to not be boring? That’s true, but what if we told you that statistics actually have the power to make your content more engaging and compelling? When you use them the right way, statistics can help you tell an e
For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.” While John Wanamaker was specifically referring to advertising all those years ago, we know this challenge applies to all the mark
The question of why Sales and Marketing need to be in sync is a no-brainer. Studies have shown that companies with “good” sales-marketing alignment achieve 34% more revenue from new customers 108% more acceptance of Marketing Qualified Leads (MQLs) 36% increase in cu
