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A few days ago, I interviewed Carla Johnson about her new book, RE:Think Innovation. One of the topics we covered is how to rethink the CMO’s role for today’s businesses. More than anything else, your success in a CMO role hinges on your ability to hire innovative people for
By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation
Every minute, about five hours of content makes its way to YouTube. And within the next few years, the Internet is expected to expand considerably from a usage standpoint. In light of this reality, plenty of entrepreneurs have become full-blown content creators. Their roles vary.
It happens all too often: a person is shopping on your site. They’ve picked out a product or two, added them to their cart, created an account, and might have even put in their credit card information, but all of a sudden just stopped. They don’t finish the purchase, never come
Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers. From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers. However, the digital marketplace is hardly th
Live streaming is one of the newest additions to the marketer's toolbelt. Yet, it’s also one of the most underutilized. Part of this is because many marketers are unsure how it would fit into their marketing funnel, while others just don’t think it would be a good fit. Having
Batman and Robin, peanut butter and jelly . . . PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams w
Having an SEO strategy is a no brainer for content marketers. Without one, you’re likely to spend a lot of time churning out content that doesn’t capture the attention of your audience or yield the results you want. The thing is, SEO strategy doesn’t stop at creating content
Snark content marketing is everywhere. Wendy’s put snark on the map when they shot back at a Twitter troll who questioned their fresh beef commitment (and since then fast-food Twitter has become an all-out snarkfest). More and more, brands are injecting healthy doses of humor �
![17 Questions On How To Build A Content Marketing Strategy [Q&A]](https://marketinginsidergroup.com/wp-content/uploads/bfi_thumb/questions-and-answers-300x228-1-qce4pgz8kb35jd8s75bd4clj795ygdb00wa4zjkvsw.jpg "17 Questions On How To Build A Content Marketing Strategy [Q&A]")
We had nearly 1,600 people sign up for our webinar last week on “How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, audit templates and also to download the presentation and
