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Artificial intelligence (AI) is the simulation of human intelligence by machines. Once a thing of science fiction, AI is now a part of our everyday lives. We use it in ways we might not even realize — through digital assistants like Siri and Alexa, facial recognition that gives u
2023? Say what? You read it right! It’s hard to believe we’re already ready to wind down another year. As we say goodbye to 2022 and prepare for the final few weeks of 2022, it’s not too early to think about what new strategies you want to add to your content marketing plan f
Are pop-ups still worth your while? While they may seem outdated and annoying, they have the potential to deliver a 150% ROI! The key is to avoid making mistakes that give Google cause to penalize your site and visitors reason to leave it. Take inventory of your current pop-up ads
A base of one-time buyers is a recipe for a sinking business. To gain a lifelong customer, a business has to embrace customer delight ideas. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong buyers who deliver consistent sales. Win
Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It's why I wrote my first book The Content Formula. We are all tuning out advertising. And we are all consuming more information online. We
Are you trying to increase traffic to your website? Do you want to enhance your customer relationships? Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. As content marketin
Let's face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. An
80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing.1 Do these stats place your brand behind the eight ball or ahead of the game?
When I first started in marketing, I used to write down what I thought were the best marketing quotes to inspire me to dream big and to do big things. A few years ago I gathered all these bits of paper and sticky notes and wrote down on one piece of paper my favorite marketing quo
Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And they don't think of it as a good thing. And to some peo
