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Look, we all knew B2B marketing has always had plenty of problems. Generic, bland, and forgettable content Impersonal ads and digital experiences Poor use of technology and automation Ambiguous ROI and direct relationship to sales Ignorance to buyers’ evolving ne
The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to compan
Redesigning a website can be a major task, but in many cases, it’s necessary to allow your site to survive and thrive. Your website is crucial to delivering a positive customer or user experience. According to Ashley Wells, an insights manager at Google, 60% of consumers said hav
Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that
If you’re a content marketer, you know how important it is for you to have a variety of B2B marketing tactics up your sleeves. They can help you generate awareness around your brand, expand your reach, drive more sales leads, and so much more. Syndicating content does a littl
When most people hear the term "content marketing" they immediately think of blog posts and articles. In actuality, there's a lot more to content marketing than just writing articles. Written content is often less expensive to produce and can be very effective, but if you overlo
If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee that they will say it is generating more leads and conversions. And many of them make the mistake of keeping their primary focus on the top of the sales funnel. After all, if you ha
Marketers rely on creativity as much as they do data sets. What happens, then, when you’re a marketer whose marketing juices have dried up? Or whose leadership skills seem to have lost their edge? Simple: You turn to other experts for a bit of mental and career rejuvenation th
Are you drowning in articles telling you to nurture your qualified leads? Perhaps you’ve grown weary of all the advice you’ve been hearing about how to get your prospects moving faster along the sales funnel? Strategies about how to attract and grow your leads often vary dep
The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving t
