Content Marketing

So often people spend a great deal of time on making their site absolutely gorgeous, embracing the latest techniques and really making the thing pop visually. They treat it more like an art project than a tool. And that’s absolutely great. The only problem is that often these peo

 By Jennifer Johnson, Marketing Manager at Alexa Content marketing is no longer the new kid in town: Not only do 3 out of 4 marketers prioritize an inbound approach regardless of their size or budget, but companies plan to allocate nearly a third of their total marketing budget

Every brand needs an edge over their competitors. Small businesses must have it to survive and thrive in today’s tough market. Even large, established brands need it to continue to win new business. According to the Marketing Director at Wasp Barcode Technologies Brian Sutte

Over the past decade, social media has completely transformed the way people create, consume and share content. Year over year, the sheer volume of content in the world has grown exponentially, and today, more than two billion user-generated photos are posted and viewed across so

The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. It’s also an example of how new requirements raise the importance of the ability to scale content operations. C

For young marketers, finding the right mentor is critical to professional growth and success. The right mentor can teach you invaluable lessons, open doors to new opportunities and provide guidance that is imperative when navigating the (sometimes) treacherous waters of a career.

When you land on a website, what makes you stay? What makes you bounce? And what makes you decide to push a CTA button? These are the questions you need to ask yourself as you evaluate your own website. You have to put yourself in the shoes of your visitor and see your site and eve

GIFs have been the go-to format for many artists on Tumblr for years. Recently many other platforms started accepting the GIF format, including Twitter, Pinterest, Instagram, and Facebook who all allow the GIF auto-play to happen. But if you’re one of the many folks who still doe

Recently, I decided to take a new role as a Senior Content Marketing Manager at Bluecore, an email marketing automation startup. Bluecore had been doing content marketing for some time, but was looking for someone who could bring a new perspective and strategy to the program.

One of the early questions I ask prospective B2B clients is: “When you go-to-market through your marketing and sales functions, what percent of your target prospects are find vs create opportunities?” The answer to this question has significant, if usually unconsidered, implica