Content Marketing

I’m throwing this out there to the B2B marketing world: You don’t need a Pokémon GO strategy. There, I said it. I probably should have written this post last week when we were thinking of Pokémon responses for SnapApp, but I didn’t. Why? Because we didn’t need a Pok�

The lifeblood of any social media campaign is 'shares' from your followers. You want word of your business to spread far and wide, raising awareness and hopefully sales. However, a successful campaign needs more than just a hyperlink and a pretty image. Write the right post, and th

Webinars, as you likely know, are a useful tool to disseminate information, answer customer queries, and generate leads. That is, if you can get anyone to register for it. Then, if you do get people to register, there’s no guarantee that any of them will actually show up o

We all remember Basic Instinct with Sharon Stone's iconic scene in a cop shop, don't we? Many believe that nothing matters more than sex when it comes to human basic instincts. (Freud would approve!) The reality is, the gradation of our basic instincts is as follows: The in

In the past few years, in an effort to build and maintain strong personal brands, attract new clients, and differentiate from local competitors, more real estate agents have taken up blogging than ever before. As it has been for many other industries and businesses, blogging

At the bottom of the marketing funnel, your leads start taking a hard look at a very specific set of questions and concerns. In order to convert, those questions need to be addressed – and addressed quickly. Because of this, it’s important to plan out a strategy for addressing

Imagine a world where we stop asking prospects to complete lead generation forms for gated content. Say what? How will marketing teams deliver qualified leads to their sales teams? How will content marketers measure their marketing performance? In fact, lead generation was ranked

Three years ago, The Onion published this satirical piece “Sponsored Content Pretty Fucking Awesome,” ridiculing the absurdity of native advertising. If you’re pressed for time, here are two short snippets to give you a taste of the post: “I love, love, fucking love sponso

Got a great campaign idea? Make it even stronger with a microsite, which will give curious customers the information they need without a complicated search. Microsite or Landing Page? It can be tempting to lump microsites with landing pages, but they’re actually separate soluti

Storytelling is one of the oldest forms of persuasion. Going back to biblical times, the entire point of fables was to persuade the population to do the right thing. Nowadays, storytelling is used to sell us everything from cars to vacations. As you may have noticed by all those ne