Content Marketing

The Beloved Kid's Movie You Didn't Know Was Content Marketing I had taken a big risk with my kids and it paid ofaf. I apprehensively showed my sons a movie on-demand that I had grown up loving as a kid. The movie was from the 70's, so I wasn't sure whether they'd like it or think

Reddit is tough. You can’t just post a promotional link to your blog and hope that people will like it – even if it is perfectly relevant and informational (trust me – I learned the hard way). You have to figure out the right game plan for using reddit in a way that will help

Targeting your audience on Facebook is the key to making your campaigns reach the right news feeds and generating ROI. Getting the right content in front of the right people at the right time means abandoning scattergun efforts, and as organic reach declines, marketers have found a

As a general rule, I’m not a fan of the term, “growth hacking”. Mostly it’s because it seems to convey some really small hack that somehow will bring about huge results – results that are almost never repeatable. But, if you want to dramatically grow your Facebook followe

In our 2015 Google Algo Update infographic, we referred to 2011 to 2013 as “the penalty years,” when Google handed out penalties right, left and center. That stretched out into early 2014 too, when Matt Cutts announced the death of guest blogging. Here, we’ll look into ho

You Won’t Believe How These Celebs Got Wasted – 29 Before After Pics! 206 Bone Chilling Reasons Clickbait Is Destroying the World As We Know It How This Man Burned His Money In Order To Grow More Money Ok, maybe I am exaggerating. No man has ever burned his money for growing mo

“Don’t count the people you reach; reach the people that count.” – David Ogilvy If you are a B2B marketer focused on driving qualified leads for your sales team, chances are that you have been hearing a lot about Account-Based Marketing (ABM) in the past few months. Accou

Facebook ads – you either love them or hate them – but if you’re in ecommerce, you better cozy up to them quickly.  Merchants are seeing 500%+ returns from Facebook ads – you simply can’t ignore that kind of Return On Ad Spend (ROAS) if you plan on growing your business

Most of the time, TV advertisements are a minor annoyance that we do our very best to avoid (thank you, Netflix!) but once a year, the tables turn… When the Super Bowl hits our screens the humble TV commercial becomes a must-watch, and for good reason. A Super Bowl ad isn’t j

A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. Of course, there is no absolute recipe of how to make an effective website, logo, medicine, toothpaste, or a teddy bear. To do this