Content Marketing

There’s a shift happening right before our eyes. According to a research by Deloitte and Touche notes that “[c]ustomer-centric companies are 60% more profitable compared to companies that are not focused on the customer.” Gone are the days where marketers concentrated on co

In 2013 there were more than 50 billion app downloads from Google’s Android market. In 2014, Apple hit 75 billion app downloads. It’s predicted that in 2017, there will be more than 268 billion downloads, resulting in $77 billion revenue for their developers. I think it’s

They say a “dog is man’s best friend.” For those of us in marketing, and specifically marketing in regulated industries, I disagree. Marketing’s best friends can be found in legal and compliance. We need to know them well so they will explain the U.S. Federal Trade Commiss

You probably know by now that digital content is pretty damn important. More important in fact, than content produced for any other form of media. More than 3 billion of us across the globe are now connected to the web, while the amount of content we consume via the internet vs. an

When we invest in content marketing we’re making two equally important and interrelated promises. First, we’re promising our management team that we’ll garner a measurable return that aligns with one or more specific business objectives. Marketing Land columnist and Altimete

For years, one of my favorite marketing jokes came from my friend Todd Wheatland in answering the question we all receive in corporate marketing departments: How to make a viral video? Todd proposed only one viable answer: "Shut up!" Those of us in marketing know that video isn�

The fact you are reading this article reveals, at least, two things about you: you are a content marketer you become an angry content marketer once in a while If I ask you the question "What does frustrate you about content marketing?" I bet you find several reasons to feel a

If Flash Gordon Didn't Reject George Lucas, We'd Never Have Star Wars It was 1973 and George Lucas was still riding the wave of success from his first commercially successful movie American Graffiti. He then began thinking about the type of movie he wanted to make next. As he t

Oftentimes we only talk about awesome examples of content marketing from sexy brands with interesting products. I mean, really, how could GoPro not have amazing content marketing? But for those of us who work in industries with lesser cool factors, how do  we compete? How can

Many marketing experts have predicted that 2016 will be the year for videos. This is no surprise given leading content marketing brands like Red Bull, Netflix, GoPro, Cisco, Amazon, and many more are already using videos to build awareness and loyalty with their customers. If you