Content Marketing

I’m often leery about starting Agile marketing discussions with practices, because it’s all to easy to slap together some meeting and artifacts without really changing the way you work and say you’re Agile. Teams that do that are usually the ones who say Agile marketing does

You finish reading an article and think, “Wow, that was so _____________!” (informative, funny, helpful, etc.) and you feel compelled to share it with your friends. You scroll to the social share buttons: Facebook, Twitter, Instagram, Reddit, and more. You click one, write a co

Social networks have become an increasingly important part of how we market online over the last 20 years or so. Almost half of the world's population is now using and sharing content on social media - a staggering 3.484 billion users. While the global average sits at 45% penetra

Like many Agile marketers, one of the first things I did after discovering Agile marketing was run out and become a Certified Scrum Master. I added the Product Owner certification shortly after, and proceeded to turn my unsuspecting marketing department into two Scrum teams. Withi

Today’s consumers have become savvier than ever, demanding more value for less money than ever before. Enter the direct-to-consumer (D2C) brand. With their ability to cut out the middleman and sell their products and services to the end customer, these brands have transformed not

All marketers do it differently. From in-house departments and big-box firms to HubSpot agencies and boutique operations, all marketers have the freedom to enact their own approach and execute their favorite tactics. New trends are constantly emerging in attempt to keep up with cha

A couple of weeks ago I was watching a famous quarterback getting interviewed on stage at a technology conference. And I noticed that everyone around me was on their phones. Then he said, "You know this year I turned 40 years old. And I realize I won't be doing this forever." Ev

Revised with new data April 2019. If you’re considering an Agile marketing rollout, you’re probably agonizing over the choice between what is right and what is easy. Maintaining the status quo can seem easy; in fact a belief that current marketing operations are working “we

The level of competition in B2B marketing is high. It is essential for marketers to develop strategies that make their products and services stand out, and in turn generate quality business leads. For many B2C firms, one of the most effective ways to capture prospects’ attention

Instant gratification. It has somehow become ingrained in our world's society that it's best to have everything "now." We've grown impatient. We want to lose weight "now." We want to own a home "now." And if we don't have cash, we can use a credit card to purchase items "now." Com