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As consumers make it obvious that they prefer to shop and conduct research online ahead of making any significant purchases, savvy digital marketing has become a paramount concern. Image Source However, in the midst of this seismic shift, many businesses are learning a punishin
Ready to be inspired? As a marketer, you know how important it is to have an entrepreneurial mindset. The 12 awesome blogs for entrepreneurs listed in this article will help you be more creative, find new opportunities, and uncover innovative ideas to help grow your brand. Consis
Content creation isn’t just for influencers! If you’re a brand professional wondering how to become a content creator, you’re not alone. More than ever, brands are creating original content across multiple platforms to engage with their audiences. It’s one of the best ways
Content marketing is undoubtedly the most effective way to attract new customers and grow your audience. But there’s one challenge many brands face when it comes to adopting it, and that’s putting a strategy behind it. A content marketing strategy is the linchpin of your conte
The genius of branded communities – when done well – is that they create a participatory experience for the customer. Instead of projecting need for your product/service and value-driven content onto the customer and perpetuating the ‘us-them’ relationship, you’re dissolv
As data analytics grow in sophistication, measuring the results of your marketing efforts becomes even more critical to your company’s success. Content marketing is growing too, and fast. So why, then, do 44% of all B2B companies not even bother to measure their content marketin
Content marketing is the best way to drive organic traffic to your website. In fact, companies that do content marketing best earn 3x the traffic than brands that don’t do content marketing. That's a huge difference! So if you've been reading our articles at all, you already kno
Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible. The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. The idea is that t
Are you looking for content marketing tools to drive your content marketing plans? One of the content marketing questions I get asked most often is how a small business can get started with content marketing on a limited budget. While there are a ton of ways we could discuss how
Blogging may have once (in a long-ago time called the ‘90s) been a fun way for people to share their thoughts on the internet, but today it’s an essential part of doing business. Companies with a strong blog marketing strategy are more visible to their target audiences, establi
