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Today’s marketing world is much more interesting than it was ten years ago. Among all the changes, the debate between paid media vs. organic media is still going strong. Both methods have unique advantages and challenges, but how do you know which is better for your brand? Whe
Social media is one of the best tools nonprofits have for promoting events and spreading the word about fundraising campaigns. By generating engaging content online, your organization can easily expand its reach, increase event registration numbers, and obtain more revenue for your
In 2013, I spoke with Velocidi CMO Margaret Molloy, who had just attended the CMO Club Summit in Naples, Florida. This event had some of the industry's brightest minds in attendance, including over 100 CMOs from some of the country's most successful firms. Following this event,
Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. These systems help manage customer interactions and provide useful data that drives success, making them incredibly valuable for organizations of all
Search engine optimization (SEO) and content marketing are powerful tools that drive online success. SEO focuses on optimizing your website so search engines can discover and rank your content. According to First Page Sage, the first organic result for a search term on Google re
Social media marketing has become a cornerstone of business success, offering unprecedented opportunities to connect with audiences, build brand awareness, and drive growth. There are more than three billion active monthly users on Facebook alone, and learning how to become a good
Your customers are busy. Like you, they’re constantly bombarded by advertisements, push notifications, emails, texts, and a plethora of other messaging. And they’re getting pretty good at ignoring everything that doesn’t capture their attention. That’s why you should conduc
You need to efficiently market your business, and factors like strategy and data-driven decision-making are largely responsible for your marketing success. These areas are where marketing management software can help. But what exactly does it do? In short, marketing managemen
In 2014, Marketing Insider Group released an ebook looking at the future of the customer experience. It featured a series of interviews we conducted with customer experience experts, outlining how customer needs would change in the coming years and providing strategies businesses c
Your nonprofit relies on community engagement for nearly every aspect of its work. Whether they donate to fund mission-critical initiatives, volunteer to provide extra helping hands for your team, or participate in the programs you’ve created, community members allow your organiz
