Content Marketing

Your target audience — no matter who it includes — is on social media. The numbers speak for themselves: The average adult in the United States is active on 7 social media accounts 70% of social media users check their accounts every day More than half of social media us

Unless your company lives under a rock, your marketing team is likely utilizing content in some way. The real question, then, is this: does your content deliver the results you want? If not, you might want to consider hiring a content strategy agency. According to the Content Mark

The use of online forms has been getting a bit of a bad rap lately, but truth be told, online forms are still the easiest way to collect user information and make premium content exclusive. In one way or another, every website utilizes forms, whether it’s to capture lead data,

The role of content marketing manager barely existed ten years ago, but today it’s one of the fastest-growing roles in marketing and one that companies in every industry and size are looking to hire. The thing is, it can look pretty different depending on the company. That’s w

There’s been a fair amount of worry recently that blogging is on its way out. Even blogging guru brand HubSpot found in their research that 40% of people reported not reading blogs at all. Yikes! Does that mean we’re losing the central component of our content marketing strate

If you’ve worked within the marketing world for a while, chances are you’ve run into a request for proposal (RFP). Whether you are making the request (client) or receiving the request (agency), you may have very different views on what an RFP means and how effective they can b

Thought leadership is a common approach for companies and leaders who want to establish credibility in their industry and stand apart from the crowd. According to a study by Edelman and LinkedIn, 88% of executives say that thought leadership is effective in improving the reputati

In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible. In return, a loyal following can churn out posit

Do you want to incorporate social selling into your sales strategy? We’ve got good news for you: you’ve probably already started. If your company has a basic Facebook, LinkedIn, or Twitter page (or an account on any other social platform) then you’re doing some form of socia

Brands with effective content marketing have a consistent voice, tone, and personality. The quality and style of your brand’s content can become as strong of a marker of your brand as your logo for dedicated readers. However, it can be difficult to preserve these qualities if