Content Marketing

Your customer retention rate reveals whether your marketing and customer care efforts are bleeding dollars or fortifying your business’s long-term growth. Customer retention isn’t only about monitoring the success of your marketing and sales tactics. When you track your retent

The latest B2C content marketing survey from the Content Marketing Institute and Marketing Profs found that 77% of B2C companies are currently using content marketing. Yet just 8% of those stated that their content marketing efforts were “very effective” while 5% said th

What’s the most important goal for any content marketer? If you said to grow organic traffic, you’re not alone — it’s the most common answer. But it’s also incorrect. The primary goal of any content must be to influence consumer behavior. When content influences consumer

The best way to increase sales performance and retain successful employees for the long run is to help those employees develop their skills. When salespeople are experiencing significant success (and receiving a whopping commission as a result), they’re not going to scroll Linked

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying

Creating great content is obviously an important part of any content marketing plan, but your job doesn't end as soon as you hit the publish button. If that content is going to bring you any benefits, people need to actually read it, and so your content promotion strategy is just

Enterprise SEO is finally getting the attention it deserves. For a long time, the world’s biggest companies kept their ad spends high and stayed somewhat stuck in the Mad-Men era of traditional ad campaigns. Thanks to their already-established huge brand presences, in many cases

As a startup marketer, what channels do you exploit in order to increase traffic to your site? In my experience, most marketers focus on organic and paid search, as well as social media and email marketing … sound familiar? If it does, that’s fine – these are all really imp

Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email is also one of the trickier content marketing channels to master. Send the wrong headline or forget to format correctly and – Bam! You’re hit with an opt-ou

According to Hubspot, Content Marketing costs 62% less than traditional marketing. But it still takes time to produce. And, as they say, time is money. Make every piece of content that you write, photograph, or film count. With more effective content distribution strategies, you ca