Lauren Basiura

What can you gain from growth hacking and how can you develop a mindset to be better at B2B marketing? To help answer this

Marketing has been around for a very long time. Think about it. Since people first started engaging in commercial trade, th

The Marketing Legend Who Was Behind the Success of "How to Win Friends..." You might not have heard of him, but Victor O

“Geeks want machines that do things without asking. But what makes good AI is good communication with the user,” Fred B

In this day and age, people are used to having immediate access to everything. Thanks to technological advancements that ma

An email list with relevant, high-quality contacts is a company’s best asset. While there are many online and offline tec

The widespread integration of GPS technology and smartphones has changed the face of marketing. The primary goal of geo-tar

Brands are becoming increasingly dependent on the internet. Consumers have changed the way they shop for the things they ne

Without data, content marketing can feel a bit like a high-stakes game of roulette. However, even though engagement rates a

For the 100th episode of The Marketing Book Podcast I was thrilled to interview Dr. Philip Kotler, the man widely regarded