Lauren Basiura

The strategy of cold calling to sell products and services has been around for decades. Along the way, sales professionals

If you’re not already syndicating your content in one way or another, you really should be. The online world is a big and

By 2020, digital marketing ad spend across the world is expected to reach a collective – wait for it – 335 billion doll

Adopting multichannel strategies is crucial for marketers. Your content needs to meet your customers where they live online

It shouldn’t be a surprise by now that live video marketing is one of the hottest video marketing trends today, especiall

Nobody in your audience is as reachable as the people in your email list. This is a fact. Most of your social media follo

In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, the

You might be thinking, “isn’t the answer obvious?” It’s not. Let me explain. I hear the same problem over and ove

Have you intentionally managed and optimized your sales lead routing and assignment process? If not, you could be leaking s

Social media is no longer just a fun, helpful supplement to a marketing mix. For many companies, it has become the primary