Comments on: What is Content Marketing, Really? https://marketinginsidergroup.com/content-marketing/what-is-content-marketing/ Wed, 22 Jan 2025 16:06:18 +0000 hourly 1 https://wordpress.org/?v=6.8.1 By: Nathan Cooper https://marketinginsidergroup.com/content-marketing/what-is-content-marketing/#comment-12752 Wed, 17 Sep 2014 17:32:46 +0000 https://marketinginsidergroup.com/uncategorized/what-is-content-marketing/#comment-12752 Thank you for the great post, Michael, you are right, content marketing is the new working way to connect the audience.

]]> By: Rodney Robinson https://marketinginsidergroup.com/content-marketing/what-is-content-marketing/#comment-12751 Tue, 02 Sep 2014 01:47:05 +0000 https://marketinginsidergroup.com/uncategorized/what-is-content-marketing/#comment-12751 Great post Michael. It is crazy that in just a few years, the web will be 90% video and images. It seems like many top companies will be unprepared for this shift. Love this article.

]]> By: Theo https://marketinginsidergroup.com/content-marketing/what-is-content-marketing/#comment-12750 Thu, 28 Aug 2014 06:40:28 +0000 https://marketinginsidergroup.com/uncategorized/what-is-content-marketing/#comment-12750 Well said and I had a good laugh at the examples you posted as well. Content has always has been the primary method for selling products and services online. It’s how you attract new potential leads, how you convince them that you are worth listening to.

]]> By: Jesper Laursen https://marketinginsidergroup.com/content-marketing/what-is-content-marketing/#comment-12749 Sun, 24 Aug 2014 22:31:06 +0000 https://marketinginsidergroup.com/uncategorized/what-is-content-marketing/#comment-12749 Really inspiring, Michael, thanks.

About your definition of cm – it seems that a really funny, but classic, tv-commercial would fit into that. People likes to laugh…

]]> By: George Guidotti https://marketinginsidergroup.com/content-marketing/what-is-content-marketing/#comment-12748 Sat, 23 Aug 2014 23:28:20 +0000 https://marketinginsidergroup.com/uncategorized/what-is-content-marketing/#comment-12748 You really make things clear, Mike. You are clearly amazing at what you do. We’ll have to chat sometime soon.

]]> By: Michael Brenner https://marketinginsidergroup.com/content-marketing/what-is-content-marketing/#comment-12747 Thu, 21 Aug 2014 04:10:13 +0000 https://marketinginsidergroup.com/uncategorized/what-is-content-marketing/#comment-12747 In reply to Lewis LaLanne.

Thanks Lewis, I truly do believe that effective content marketing comes from a serious desire to help the customer. And I agree with you that the content flows from there.

]]> By: Michael Brenner https://marketinginsidergroup.com/content-marketing/what-is-content-marketing/#comment-12746 Thu, 21 Aug 2014 04:08:55 +0000 https://marketinginsidergroup.com/uncategorized/what-is-content-marketing/#comment-12746 In reply to Douglas Burdett.

Thanks Doug! That emoji is the subject of regular conversations and many giggles in my house.

]]> By: Lewis LaLanne https://marketinginsidergroup.com/content-marketing/what-is-content-marketing/#comment-12745 Thu, 21 Aug 2014 02:50:32 +0000 https://marketinginsidergroup.com/uncategorized/what-is-content-marketing/#comment-12745 I love where you recommend people starting . . .

“Brands should begin by trying to understand who they are trying to reach and how their brand can help that target audience.”

I believe if you sincerely and meaningfully do your homework in these two areas, ideas for content will flow. If you have some other agenda like trying to impress peers or are focused primarily on entertaining yourself, you’re gonna have a hard time.

Thank you Michael for reminding me how to express what content marketing is at it’s essence and how to most simply and effectively get the ball rolling.

]]> By: Douglas Burdett https://marketinginsidergroup.com/content-marketing/what-is-content-marketing/#comment-12744 Thu, 21 Aug 2014 01:55:11 +0000 https://marketinginsidergroup.com/uncategorized/what-is-content-marketing/#comment-12744 Great reality check, Michael – thanks. And I’m relieved to know that my kids aren’t the only ones who communicate exclusively with emojis, not to mention that specific one pictured.

]]>