Giana Reno

In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason

If you’ve been keeping track of your marketing channel return rates, you might notice that your some of your biggest ROI

I hate to be the bearer of bad news, but most of your B2B leads most likely won’t convert into sales. Some might not be

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who cli

There is no building meaningful customer relationships without trust. You want people to regard your brand with confiden

Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email i

Your website is the window into your company’s services, values and capability. First impressions matter, and in the onli

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CEOs want results. CMOs want to deliver res

A good blog has potential to be your greatest lead generation asset. People search the web for everything all the time. Be

In business, failure is always an option. This is especially true in B2B businesses that require a steady flow of leads to