Giana Reno

Being an expert on your market or being able to identify target companies is great and all, but these things do little to d

A strong inside-out marketing strategy begins at home, with your team. As marketers we tend to focus a lot of our time and

All marketing efforts are geared towards one goal—to delight consumers and customers throughout all stages of the buyer�

The timeless wisdom of Peter Drucker is sprinkled throughout the world of management and business. His insightful definitio

Using humor as a marketing strategy for your content is one of the most common, and most effective tools used in marketing

As consumers make it obvious that they prefer to shop and conduct research online ahead of making any significant purchases

Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many lead

Without brand awareness, you have no leads. Without leads, your company will struggle to grow. Getting your name out there

When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gath

If you’ve worked within the marketing world for a while, chances are you’ve run into a request for proposal (RFP). Whe