Marketing Strategy

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. However, determining how it fits into your future marketing strategy can be a challenge. By utilizing technology to support direct mail marketing campaigns, nonprofits c

As a small business owner or marketing professional, you’re constantly striving to improve your marketing strategy. With customers receiving constant promotional emails, you’re tasked with creating messages that stand out in their inboxes. eCards may be your solution! eCards

Your business revolves around your customers. And if you’re not deeply dialed into their experiences, you’re probably missing out on growth, retention, and, frankly, revenue. So, what’s the best way to get this invaluable insight? Conducting a comprehensive customer experi

Think your business can thrive on good vibes and wishful thinking alone? Think again! Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’

PR isn’t as simple as it used to be. We used to only focus on newspapers and TV, creating perfect press releases and building one-on-one relationships with journalists. But now, PR pros and business folks need to juggle a whole lot—SEO, social media, influencer schmoozing, y

Although marketing has never been simple, one could argue that it has never been more complex than it is today. Modern technology has revolutionized the way that businesses and consumers interact. Platforms like social media and smartphones allow customers and brands to connect mor

Let's face it: In the grand chess game of marketing, your marketing database is the queen. Neglect her, and your strategy is as good as checkmate. But wield her wisely, and you're playing to win. Having a marketing database isn't just about hoarding data like a digital dragon si

We are living in a digital world. As a famous fictional alien group powered by technology might say: “Resistance is futile!” Like it or not, technology will continue to be an increasingly important aspect of running a modern business. The business leaders of today must embrace

Imagine waking up to find your content on everyone's lips, the buzzword of the day, without you having to lift a finger. Welcome to the world of content discovery: A place where your stories find their audience in the vast digital expanse, not through sheer luck, but through a blen

It's 2024, and if you think website UX isn't a big deal, think again. Back in the day, website UX was pretty straightforward. If your site loaded without crashing and had a few hyperlinks that actually worked, you were doing great. Fast forward to today, and it's a whole new