Comments for Marketing Insider Group

Comment on Is SEO Dead? Long Live Social Search! by Dave Rakowski

Dave Rakowski — Wed, 21 Jun 2023 00:16:42 +0000

Is this because Google has gotten so bad that it’s basically unusable? Or are there other factors at work? I know my 28-year-old son and his friends all use Reddit when they want an actual answer to a question.

Comment on How Many Words Should a Blog Post Be? by Bart Foreman

Bart Foreman — Thu, 26 Jan 2023 00:43:13 +0000

Although this post is dated 2023, the comments are from 2020 during the pandemic. Here’s my 2023 question… Is the purpose of the Blog to improve the website’s SEO/search ranking OR is it to provide valuable content on a subject in a relevant way. I say relevant way because in the past we were always told we had to sprinkle certain Key Words in the Blog so the crawlers would catch them. Pick one.

Comment on 5 Steps to Improve Lead Generation ROI by Michael Brenner

Michael Brenner — Sat, 07 Jan 2023 00:48:44 +0000

In reply to Georges Fallah. Thanks Georges. We see too much content focused on selling instead of helping. And when you focus on the target audience, you often find yourself writing about things that may not be relevant to the context of your product. So it is a a balancing act!

Comment on 5 Steps to Improve Lead Generation ROI by Georges Fallah

Georges Fallah — Fri, 23 Dec 2022 17:30:42 +0000

Great tips Michael. I agree that it’s critical to identify the actionable metrics that matters most to the business and have a clear plan. All efforts should be focused on generating qualified traffic. For instance, every content created should align with the target audience expectations so that the likelihood of converting them throughout the funnel will be higher.

Comment on 6 Beliefs That Helped Grow My Career to SVP, Managing a $400MM Marketing Budget (use these to grow) by George Leon

George Leon — Tue, 08 Nov 2022 23:37:02 +0000

Absolutely agree with the points Vince is highlighting! Performance marketing is dynamic and requires learning something new everyday. I have known Vince for a number of years and am familiar with his work and leadership, the culture of his team and the growth he and his team have experienced at Leaf Home.

In my experience with Vince, he has always been focused on results and understanding the insights that drive results, negative or positive. Every decision with the best of intentions, but quickly capitalizing on successes and also learning from executions that did not have great success. This also extends to his teams and empowering them to drive for better performance, as a group and as individuals. These are attributes that every marketing leader must have to succeed!

Comment on 32 Marketing Trends You Need to Know for 2025 by Michael Brenner

Michael Brenner — Fri, 14 Oct 2022 18:04:36 +0000

In reply to Dave Rakowski. Thanks Dave, just done!

Comment on 32 Marketing Trends You Need to Know for 2025 by Dave Rakowski

Dave Rakowski — Fri, 14 Oct 2022 03:25:05 +0000

Hey Michael—thanks for this. Helpful content as always.

Dave

P.S. You might want to update the header graphic to say “2023” 😉

Comment on 32 Marketing Trends You Need to Know for 2025 by Logan Torres

Logan Torres — Mon, 30 May 2022 06:31:54 +0000

Great read regarding a rundown of the various digital marketing trends nowadays as well as their benefits for continued business success. Thanks for this.

Comment on Business Facts To Inspire Your Marketing by Michael Brenner

Michael Brenner — Wed, 18 May 2022 23:57:43 +0000

Thanks Irfan. We just updated the list with some more recent information if you are interested.

Comment on Which Content Formats Work for Your Audience? by Jacqueline Burns

Jacqueline Burns — Wed, 11 May 2022 06:06:23 +0000

I generally like your content, Michael, but am surprised you think graphs dated 2015 reflect current tactics. Surely you could source more recent data?

Comment on How SaaS Companies Win with Content Marketing? by Michael Brenner

Michael Brenner — Wed, 11 May 2022 00:08:04 +0000

In reply to Rob Sims. That's a great example Rob. Thanks so much for sharing. I'm a big fan of advocacy content, interview-based and expert-driven content, and I love content curated from industry trade shows. Its one of my favorite content hacks!

Comment on How SaaS Companies Win with Content Marketing? by Rob Sims

Rob Sims — Wed, 20 Apr 2022 16:40:32 +0000

Michael, this is excellent. I wanted to add a content tactic that aligns with your long-term marketing discussion. I worked for a firm that delivered SaaS learning solutions to FDA-regulated industries. We focused on “advocacy content” – we targeted educational materials to the roles that selected and leveraged our solution. We would interview experts, attend conferences and just gather best practices in their profession – and sometimes this content pushed the conversation past our own SaaS features and benefits. This helped us foster a strong community among our users, and secondarily delivered valuable intelligence to our product team. Thanks again for the perfect model for SaaS marketing.