Comments on: How Much Budget Do You Need for Content Marketing? https://marketinginsidergroup.com/content-marketing/how-much-budget-do-you-need-for-content-marketing/ Fri, 15 Nov 2024 20:36:44 +0000 hourly 1 https://wordpress.org/?v=6.8.1 By: Michael Brenner https://marketinginsidergroup.com/content-marketing/how-much-budget-do-you-need-for-content-marketing/#comment-13742 Wed, 08 Aug 2018 14:09:05 +0000 https://marketinginsidergroup.com/uncategorized/how-much-budget-do-you-need-for-content-marketing/#comment-13742 In reply to Tom Buckland.

Thanks for sharing, glad you like the post!

]]> By: Michael Brenner https://marketinginsidergroup.com/content-marketing/how-much-budget-do-you-need-for-content-marketing/#comment-13740 Wed, 08 Aug 2018 14:03:56 +0000 https://marketinginsidergroup.com/uncategorized/how-much-budget-do-you-need-for-content-marketing/#comment-13740 In reply to Zahra Ardehali.

Thanks for sharing, glad you like the post. It is crucial to keep the funnel stage in mind when building a content strategy, you are spot on!

]]> By: Tom Buckland https://marketinginsidergroup.com/content-marketing/how-much-budget-do-you-need-for-content-marketing/#comment-13739 Wed, 08 Aug 2018 13:05:30 +0000 https://marketinginsidergroup.com/uncategorized/how-much-budget-do-you-need-for-content-marketing/#comment-13739 Great article which enlightens people on the budget concerning the growth of content marketing process.

]]> By: Zahra Ardehali https://marketinginsidergroup.com/content-marketing/how-much-budget-do-you-need-for-content-marketing/#comment-13737 Wed, 08 Aug 2018 00:18:34 +0000 https://marketinginsidergroup.com/uncategorized/how-much-budget-do-you-need-for-content-marketing/#comment-13737 Thanks Michael for the post and highlighting this topic. I think it is also important to have a strategy for reusing the original content in different formats and ready for multiple channels. As a part of my content strategy and budgeting, I plan for the buyers journey of my target audience – who they are, what stage of the funnel are they at, and where they are looking for finding the info. This means I can reuse the same content in multiple forms and post it on multiple channels. I usually map the content into my buyers (customers) journey to meet the needs of the target audience, while allocating some of the budget to the channels that I want to promote it on.

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