Comments on: Content Marketing ROI Starts With A Strong Business Case https://marketinginsidergroup.com/content-marketing/content-marketing-roi-starts-with-a-strong-business-case/ Mon, 05 Dec 2022 19:00:00 +0000 hourly 1 https://wordpress.org/?v=6.8.1 By: Michael Brenner https://marketinginsidergroup.com/content-marketing/content-marketing-roi-starts-with-a-strong-business-case/#comment-12835 Wed, 25 Mar 2015 18:58:21 +0000 https://marketinginsidergroup.com/uncategorized/content-marketing-roi-starts-with-a-strong-business-case/#comment-12835 In reply to phil smith.

Hi Phil,

That is a totally logical approach and makes a lot of sense. Incremental value over incremental cost = ROI. Thanks for sharing your approach.

]]> By: kenny https://marketinginsidergroup.com/content-marketing/content-marketing-roi-starts-with-a-strong-business-case/#comment-12834 Wed, 25 Mar 2015 18:27:35 +0000 https://marketinginsidergroup.com/uncategorized/content-marketing-roi-starts-with-a-strong-business-case/#comment-12834 Amen to that 🙂

]]> By: phil smith https://marketinginsidergroup.com/content-marketing/content-marketing-roi-starts-with-a-strong-business-case/#comment-12833 Wed, 25 Mar 2015 12:00:46 +0000 https://marketinginsidergroup.com/uncategorized/content-marketing-roi-starts-with-a-strong-business-case/#comment-12833 Proving the ROI of content (and/or inbound) marketing is an issue I have come across many times and I admit I don’t have a perfect answer. The only measure I can come up with is relatively simplistic and assumes content / inbound marketing is an add on to whatever marketing the business already has in place. I ask how many leads do you generate on average per month and what is your average conversion. If leads go up after installing a content marketing process then it must (allowing for a small amount of variance) be due to the process. It is then possible to calculate (roughly) extra sales generated and compare that to the cost of the content marketing process.

]]> By: Michael Brenner https://marketinginsidergroup.com/content-marketing/content-marketing-roi-starts-with-a-strong-business-case/#comment-12832 Wed, 25 Mar 2015 02:58:25 +0000 https://marketinginsidergroup.com/uncategorized/content-marketing-roi-starts-with-a-strong-business-case/#comment-12832 In reply to kenny.

There are TV shows. And there are the ads that interrupt them. There are articles. And there are banners that try to divert our attention. We used to accept the interruptions because we knew they paid for the main event. But now that everyone is a publisher (even you), we avoid the ads. I know you sell ads, man. Ads are still important. Especially on niche sites like yours where there is a win-win-win for the publisher, the advertiser and the reader. But brands spend too much on ads that are wasted on sites that don’t produce a return, don’t reach their audience and don’t deliver a compelling message. You could sell more ads if they told stories people liked!!!

]]> By: kenny https://marketinginsidergroup.com/content-marketing/content-marketing-roi-starts-with-a-strong-business-case/#comment-12831 Tue, 24 Mar 2015 19:53:31 +0000 https://marketinginsidergroup.com/uncategorized/content-marketing-roi-starts-with-a-strong-business-case/#comment-12831 content marketing is advertising

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