Comments on: The Rise Of Visual Storytelling

By: Wheeldo

Wheeldo — Wed, 05 Feb 2014 16:25:40 +0000

Sometimes it seems that marketing is even more than those 50 % you mentioned in this article:) It seems visual gained huge momentum and we are always trying to keep that on mind when creating any content and games, as we are in gamification for marketing.

By: Brady

Brady — Tue, 28 Jan 2014 21:28:02 +0000

That is an interesting statistic about emotional marketing over promotional marketing, I plan to cite that often. THanks for the insightful post.

By: Michael Brenner

Michael Brenner — Mon, 27 Jan 2014 20:22:27 +0000

In reply to Neil Ashworth. Thanks Neil, I love those videos too!

By: Neil Ashworth

Neil Ashworth — Sat, 25 Jan 2014 19:27:52 +0000

Great advice! Those recent viral videos created to promote the remake of Carrie (If you haven’t seen them – you must have been sleeping under a rock) prove again that the days of data only marketing/advertising messages are pretty much dead and gone.

The era of storytelling is now upon us.

By: Michael Brenner

Michael Brenner — Sat, 25 Jan 2014 00:49:06 +0000

In reply to Maciej Fita. I'm sure most brands make every effort to present valid data. The risk is too great to use false data. The bigger question for me is does it tell a story? is it really useful or interesting? Or just a smattering of data.

By: Michael Brenner

Michael Brenner — Sat, 25 Jan 2014 00:47:47 +0000

In reply to Ann Bevans. Absolutely correct Ann. It has to be emotional not promotional. Helpful not selfish.

By: Maciej Fita

Maciej Fita — Thu, 23 Jan 2014 20:58:52 +0000

I think ever since content marketing really made it on the marketing scene as a serious player many organizations have been trying to come up with the most creative and appealing type of content. With that said infographics were born. The only question is how much of the data in many infographics is really true

By: Ann Bevans

Ann Bevans — Thu, 23 Jan 2014 20:54:54 +0000

Nice post, Michael. It’s certainly been my experience that more and more prospects appear out of nowhere, but with a clear understanding of my philosophy and approach. When they do finally make contact, the sales cycle is usually quite short and comes down to whether my price matches the value the prospect perceives. As a reluctant sales person, I love this trend! But it underscores the need for creative, authentic content. You never know what conversations are happening out of earshot. Thanks!

By: Michael Brenner

Michael Brenner — Thu, 23 Jan 2014 20:27:29 +0000

In reply to Gregory Kohs. Thanks Greg, that is really awesome!

By: Gregory Kohs

Gregory Kohs — Wed, 22 Jan 2014 20:58:35 +0000

Michael, this is good stuff. I was having a hard time making a point about how unfair a couple of Wikipedia editors were being, censoring a short list of Comcast Business clients from Wikipedia’s article about Comcast Business. That inspired this infographic, and it seemed to change a few minds over at Wikipedia: https://farm6.staticflickr.com/5474/11871822903_bfb0d275cd_b.jpg