Content Marketing

We use the word “content” all the time in B2B digital marketing. Content drives engagement, delights and assists your audience, and gives people confidence in your brand. Companies that actively generate digital marketing content often focus on blogs and industry articles, wh

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. It drives measurable results through powerful story-telling that’ll hit home with your cus

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because c

Being perceived as an authority boosts sales. Think about it. Consumers trust authorities, and look to them for advice before making purchasing decisions. Look at the influence Pantone has on which colors go in and out of fashion. Or Oprah Winfrey and her book club (it was estimat

It’s more important than ever before to build a positive and inspiring company culture. The culture of your organization affects the talent you attract, how engaged your employees are at work, and also the customers who choose your brand over others. Your company culture is a

Managing customer relationships has always been super important to the success of a business. For many product and service companies, it is an evolution. It starts with defining product-market fit. Then we have to hire and scale sales and marketing pipeline to acquire new customer

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. They studied participants who received two different kinds of donation requests from the well-known nonprofit Save the Children, an organization that aims to promote all children’s rights

If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed. Think about the revenue you’ll miss i

Black Friday. Cyber Monday. Giving Tuesday. The past week has included some of the biggest dates on the entire retail calendar. This of course can mean only one thing: Holiday 2020 is here. We don’t know how it will look but I, for one, am glad it’s here; we could all use the

You don’t always need to hire a specialist agency or invest a large part of your budget to improve your SEO. You don’t necessarily need a lot of time either. While it’s true that your digital marketing strategy should be long-term and ongoing to see the best results, you can