Content Marketing

How much is a customer worth to you? Predict this number and you know how much it is worth to spend on your customers to keep them around. Customer lifetime value, or CLTV, is one of the most important metrics a business has for making smart decisions. You also know, by raising y

If you've heard me deliver one of my keynote speaking presentations anytime in the last two years, you've heard me tell the story of Lyly Lepinay who used to be the digital marketing manager at global consulting services powerhouse Capgemini. I met Lyly (over the phone) about 5 yea

How can companies create content that is meaningful? It’s an important question to ask, especially when content marketing is part of your strategy (and we think it should always be part of your strategy). It’s easy to fall into a trap of churning out content without stopping t

We have all been there. A new pain develops in our abdomen, and we start searching the Internet to see what it could be. A good content marketing campaign answers our questions. A great content marketing campaign understands the emotions behind our search while providing answers.

I hear it all the time: there’s so much noise out there. How could we ever break through? And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Quali

In 1993, I was probably the dorkiest college freshman ever to set foot on the campus of St. Joseph's University here in Philadelphia. Or any college campus in history. Maybe even in the history of dorkiness. But as a mildly successful high school half-mile runner who didn't have w

Remember when actual brands set the trends for successful marketing? Ah, the good old days. Today, it’s influencers who are in charge, showing brands what it means to really connect with an audience and successfully promote new products on social channels. Content marketing less

One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The simple answer is that everything you do with

Want to give your content marketing a serious boost? You can do it with content experiments. Today’s technology enables us to experiment with our content tactics in lots of ways: different audiences, content types, channels, timing — you name it. When you do this consistently

Most business owners agree that marketing is a great tool to help grow your business. Growth marketing is a subset of the many tools marketing provides that can be particularly effective in growing your business. Growth marketing mainly relies on two strategies to help grow your b