Content Marketing

Learning how to revise your content efficiently can do more for your business than you may think. Making the most of editing tricks allows you to share constructive feedback with your copywriter and build a portfolio of high-quality content. The more quality content you share, the

Blogging is tough. For starters, you have to hire the best writers, figure out how often to post, and create a consistent tone for your company. It’s a lot of moving parts in the name of improving your SEO ranking, but a necessity to compete in today’s world. So consider thi

Artificial intelligence (AI) is the simulation of human intelligence by machines. Once a thing of science fiction, AI is now a part of our everyday lives. We use it in ways we might not even realize — through digital assistants like Siri and Alexa, facial recognition that gives u

Are pop-ups still worth your while? While they may seem outdated and annoying, they have the potential to deliver a 150% ROI! The key is to avoid making mistakes that give Google cause to penalize your site and visitors reason to leave it. Take inventory of your current pop-up ads

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It's why I wrote my first book The Content Formula. We are all tuning out advertising. And we are all consuming more information online. We

Are you trying to increase traffic to your website? Do you want to enhance your customer relationships? Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. As content marketin

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And they don't think of it as a good thing. And to some peo

Content marketing optimizations are the secret to ranking well, driving traffic and reaching your audience. Highly saturated SERPs bring stiff competition that make it necessary to deliver content tailored to the needs of your audience and search engines. So how can you guarantee

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. The magic of their services lies in the combination of their software platform and their creative account managemen

"Hey there, savvy marketers! Ever felt like you're throwing darts in the dark when it comes to your content marketing? You're not alone. But here's the kicker: you don't have to. Using a solid content marketing strategy template can guide your efforts so you can navigate through