Comments on: The Psychology of Color in Marketing and Branding https://marketinginsidergroup.com/content-marketing/marketing-branding-psychology-of-color/ Thu, 20 Feb 2025 12:59:38 +0000 hourly 1 https://wordpress.org/?v=6.8.1 By: Pamela Wigglesworth https://marketinginsidergroup.com/content-marketing/marketing-branding-psychology-of-color/#comment-13395 Sun, 13 Mar 2016 09:16:09 +0000 https://marketinginsidergroup.com/uncategorized/marketing-branding-psychology-of-color/#comment-13395 I enjoyed the article by Brain Jens on how color effects a person’s perception of a brand. It was great to see you mention perception early on in the article. When I conduct branding workshops for start ups, I hold up a robin’s egg blue box and a tan color box and ask a student to choose one. Most go for the robin’s egg blue because of it’s association with Tiffany’s.

They don’t know what’s inside the box, but the color associated with the Tiffany blue has created a perception of the quality of what’s inside the box.

That was also a great visual of brands and their corresponding colors.

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