Content Marketing

Industrial marketing caters to businesses selling products and services to other companies rather than individual consumers. Unlike consumer marketing, it involves longer sales cycles, higher-value transactions, and complex decision-making processes involving multiple stakeholders.

Over 50% of website traffic comes from organic search engine results, so your content marketing strategy is vital for your next project. As you create a strategy, you might consider creating a list of your product's tools. Doing things this way makes a lot of sense because it pr

We live in an exciting era where brands have nearly limitless opportunities to connect with their audiences. Acting like publishers has become a game-changer, with 91% of B2B marketers utilizing content marketing to reach customers and 86% of B2C marketers following suit. This s

Marketing agencies are a vital resource as businesses compete for attention in a nearly endless online landscape. They're responsible for brand engagement and messaging, which can make or break companies in this modern digital age. However, an important question remains: Can mar

As the digital landscape evolves, there’s a belief that the corporate website is decreasing in importance. After all, corporations have access to social media, mobile apps, and numerous online platforms, so interacting with customers through a website isn’t as common as in the

A picture might be worth 1000 words, but you might as well be speaking gibberish if your images aren't engaging and relevant. Images highlighting and accentuating the writing should accompany your content, keeping the reader on track and providing additional value. When it comes

Content marketing is still one of the most popular marketing strategies available, but with the rise of social media and visual forms of content, written content seems to have fallen out of fashion. In this era, it's easy to underestimate the power of written content, but it's stil

Think of a high bounce rate like a quick handshake—it can be good or bad depending on the context. Bounce rate is a key metric that shows the percentage of visitors who land on your site and leave without clicking through to another page. It's like a snapshot of first impressions

The shelf life of online content can be as short-lived as an avocado on a sunny counter. Content that feels fresh today may quickly overripe, losing its appeal and effectiveness. But staying on top of your updates isn't as straightforward as it sounds. As content creators, we kn

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Why do you need it? Well, because it’s easier than ever to lose a sale online. Think of it like t