Comments on: How to Build an Army of Volunteer Contributors for Your Blog

By: Rodney Robinson

Rodney Robinson — Fri, 24 Oct 2014 07:54:11 +0000

That is impressive, Michael. It is amazing what a committed team can do. I have considered guest posts and collaborations on my blog, so this was a useful how to. Thanks again.

By: Michael Brenner

Michael Brenner — Thu, 23 Oct 2014 22:50:24 +0000

In reply to Carla Johnson. Thanks Carla, it's so important to think about the right mix of content to drive both efficiency with your budget spend and effectiveness. Original content is great for SEO but can be expensive. Curated content is great for Social but doesn't help SEO as much even if it is free or lower cost. Syndicated content helps to drive traffic with great content for little or no cost. It also helps to build community with your influencers and target audiences. So everybody wins!

By: Michael Brenner

Michael Brenner — Thu, 23 Oct 2014 22:46:19 +0000

In reply to Tom Treanor. Thanks so much Tom! I always try to tell brands that this content marketing gig is not as hard as everyone thinks. It's not exactly easy either, but there are ways to make it work on a limited budget.

By: Carla Johnson

Carla Johnson — Thu, 23 Oct 2014 22:09:32 +0000

Hi Michael,
This is great advice and I love that you’ve pointed out the simplicity of how you actually do this. Companies often nix this approach to building audiences because they think that it’s too much work. When, in fact, it’s sticking with the traditional ways of building online audiences that are overwhelming.

Thanks for another great post,
Carla

By: Tom Treanor

Tom Treanor — Thu, 23 Oct 2014 21:47:26 +0000

Michael – as one of the authors whose marketing blog is syndicated in B2C, it’s interesting to hear about the founding and evolution of the site. Thanks a lot for sharing the history and details!