Comments on: Big Data For Marketing: The Ultimate Rundown https://marketinginsidergroup.com/content-marketing/big-data-for-marketing-its-all-about-the-questions/ Fri, 22 Sep 2023 09:10:03 +0000 hourly 1 https://wordpress.org/?v=6.8.1 By: Michael Brenner https://marketinginsidergroup.com/content-marketing/big-data-for-marketing-its-all-about-the-questions/#comment-12561 Wed, 01 Jan 2014 01:10:15 +0000 https://marketinginsidergroup.com/uncategorized/big-data-for-marketing-its-all-about-the-questions/#comment-12561 In reply to Ariel Geifman.

Thanks Ariel, i’m hearing a lot of people talk about the little data (insights) that are what we really need but to me, it still begins with asking the right questions

]]> By: Ariel Geifman https://marketinginsidergroup.com/content-marketing/big-data-for-marketing-its-all-about-the-questions/#comment-12560 Tue, 31 Dec 2013 12:33:28 +0000 https://marketinginsidergroup.com/uncategorized/big-data-for-marketing-its-all-about-the-questions/#comment-12560 Thanks Michael, very insightful. I think that big data is a real challenge to marketers and that it needs to become simpler to use before we see mass adoption.

]]> By: Michael Brenner https://marketinginsidergroup.com/content-marketing/big-data-for-marketing-its-all-about-the-questions/#comment-12559 Tue, 28 May 2013 21:03:34 +0000 https://marketinginsidergroup.com/uncategorized/big-data-for-marketing-its-all-about-the-questions/#comment-12559 In reply to Jon Miller, Marketo.

Love that quote Jon. One of my faves! Thanks for weighing in!

]]> By: Jon Miller, Marketo https://marketinginsidergroup.com/content-marketing/big-data-for-marketing-its-all-about-the-questions/#comment-12558 Mon, 27 May 2013 18:03:07 +0000 https://marketinginsidergroup.com/uncategorized/big-data-for-marketing-its-all-about-the-questions/#comment-12558 In reply to Mark van Rijmenam.

Russ – I think you are making an important distinction. Big Data is definitely not synonymous with basic marketing analytics. I think you are 100% right that there needs to be an algorithmically-based element of prediction to count as big data. Thanks for that insight.

“You Keep Using That Word, I Do Not Think It Means What You Think It Means”

]]> By: Michael Brenner https://marketinginsidergroup.com/content-marketing/big-data-for-marketing-its-all-about-the-questions/#comment-12557 Thu, 23 May 2013 22:26:54 +0000 https://marketinginsidergroup.com/uncategorized/big-data-for-marketing-its-all-about-the-questions/#comment-12557 In reply to Mark van Rijmenam.

Thanks Mark, I appreciate you sharing this with us!

]]> By: Mark van Rijmenam https://marketinginsidergroup.com/content-marketing/big-data-for-marketing-its-all-about-the-questions/#comment-12556 Thu, 23 May 2013 13:02:28 +0000 https://marketinginsidergroup.com/uncategorized/big-data-for-marketing-its-all-about-the-questions/#comment-12556 Hi Michael,

Great article and I especially liked your four step plan. I have developed something similar regarding big data and CRM and I also developed four different steps in how the future of CRM is impacted by big data: https://bit.ly/14xu0qU

]]> By: Michael Brenner https://marketinginsidergroup.com/content-marketing/big-data-for-marketing-its-all-about-the-questions/#comment-12555 Thu, 16 May 2013 01:19:16 +0000 https://marketinginsidergroup.com/uncategorized/big-data-for-marketing-its-all-about-the-questions/#comment-12555 In reply to Russ Baker.

Hi Russ, so you’re adding the whole Predictive element here which I completely agree is critical. You are also right on about most (not all) of the data referred to as small data. But I can’t agree that the customer questions don’t matter.

Every businesses’ pure existence relies on anticipating and solving those core customer questions. The business that has yet to identify which questions their customers are asking are flying blind and speaking only or mainly to themselves.

I’m not suggesting that this is all a successful Big Data Marketer should do. The themes you mention are important to protecting and growing the business. But it’s the understanding of the combination of customer and business questions and predicting outcomes that will drive success IMHO.

]]> By: Russ Baker https://marketinginsidergroup.com/content-marketing/big-data-for-marketing-its-all-about-the-questions/#comment-12554 Wed, 15 May 2013 22:44:52 +0000 https://marketinginsidergroup.com/uncategorized/big-data-for-marketing-its-all-about-the-questions/#comment-12554 Michael, When I read your thread on Big Data I’m mostly hearing Small Data — unsubscribe rates, sentiment and even brand monitoring are small subjects in the Big Data pool. We’ve been developing tools and methodologies for marketers to access and analyze big data. In the process we discovered that big data analysis is very good at unearthing risk (which is the same as opportunity). This led us to seeing Marketing as a risk management function. Done well, Big data analysis tells companies that unsubscribe rates will fall next quarter, sentiment is about to turn positive or your brand will be seen as less relevant over in the next 18 months.

Jon Baron is right about the insights being more critical than analysis. Insights come from asking the right question — but it’s not the customer’s questions that matter. There is a common experience or “glue” that binds communities together. Asking questions about the binding reveals more insights about risk and opportunity.

]]> By: Michael Brenner https://marketinginsidergroup.com/content-marketing/big-data-for-marketing-its-all-about-the-questions/#comment-12553 Wed, 15 May 2013 21:11:05 +0000 https://marketinginsidergroup.com/uncategorized/big-data-for-marketing-its-all-about-the-questions/#comment-12553 In reply to Pauline.

Thanks Pauline, I think most are missing this key step!

]]> By: Pauline https://marketinginsidergroup.com/content-marketing/big-data-for-marketing-its-all-about-the-questions/#comment-12552 Wed, 15 May 2013 20:49:46 +0000 https://marketinginsidergroup.com/uncategorized/big-data-for-marketing-its-all-about-the-questions/#comment-12552 “Big data means you understand your customers’ questions” Yes! If you don’t understand your customers’ questions, how on earth are you providing value to them?

]]> By: Michael Brenner https://marketinginsidergroup.com/content-marketing/big-data-for-marketing-its-all-about-the-questions/#comment-12551 Wed, 15 May 2013 17:53:29 +0000 https://marketinginsidergroup.com/uncategorized/big-data-for-marketing-its-all-about-the-questions/#comment-12551 In reply to David Meerman Scott.

Great point Tony! I was selling “the why behind the buy” data early on in my career but then it was more of a dream vs a reality.

]]> By: Michael Brenner https://marketinginsidergroup.com/content-marketing/big-data-for-marketing-its-all-about-the-questions/#comment-12550 Wed, 15 May 2013 17:52:09 +0000 https://marketinginsidergroup.com/uncategorized/big-data-for-marketing-its-all-about-the-questions/#comment-12550 In reply to David Meerman Scott.

Thanks David, I’d be happy to collaborate at any time if you like!?

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