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Most of the time, TV advertisements are a minor annoyance that we do our very best to avoid (thank you, Netflix!) but once a year, the tables turn… When the Super Bowl hits our screens the humble TV commercial becomes a must-watch, and for good reason. A Super Bowl ad isn’t j
A landing page (LP) is a page that should force visitor to a target action, whether it is purchase, inviting friends, or any other kind of activity. Of course, there is no absolute recipe of how to make an effective website, logo, medicine, toothpaste, or a teddy bear. To do this
There’s a shift happening right before our eyes. According to a research by Deloitte and Touche notes that “[c]ustomer-centric companies are 60% more profitable compared to companies that are not focused on the customer.” Gone are the days where marketers concentrated on co
More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. That’s when a post with insensitive comments (mostly due to ignorance or poor judgment) goes viral and destroys your brand’s messa
In 2013 there were more than 50 billion app downloads from Google’s Android market. In 2014, Apple hit 75 billion app downloads. It’s predicted that in 2017, there will be more than 268 billion downloads, resulting in $77 billion revenue for their developers. I think it’s
They say a “dog is man’s best friend.” For those of us in marketing, and specifically marketing in regulated industries, I disagree. Marketing’s best friends can be found in legal and compliance. We need to know them well so they will explain the U.S. Federal Trade Commiss
You probably know by now that digital content is pretty damn important. More important in fact, than content produced for any other form of media. More than 3 billion of us across the globe are now connected to the web, while the amount of content we consume via the internet vs. an
When we invest in content marketing we’re making two equally important and interrelated promises. First, we’re promising our management team that we’ll garner a measurable return that aligns with one or more specific business objectives. Marketing Land columnist and Altimete
Press coverage is an invaluable growth tool and, in most cases, a pretty cost-effective one too. That’s why I believe that a strategy for chasing coverage should always be part of your marketing plan. But the best part is, you don’t have to aim for the top, all the time. While
For years, one of my favorite marketing jokes came from my friend Todd Wheatland in answering the question we all receive in corporate marketing departments: How to make a viral video? Todd proposed only one viable answer: "Shut up!" Those of us in marketing know that video isn�
