Comments on: The 5 Essential Marketing Lessons From The Sharing Economy

By: Tami Cannizzaro

Tami Cannizzaro — Mon, 15 Jun 2015 17:38:49 +0000

I would argue it’s a major shift in how we market. Many of the traditional brands are still giving lip service to digital, social, brand influencer marketing while the bulk of the spend is still allocated to media spend.

By: Michael Brenner

Michael Brenner — Fri, 12 Jun 2015 17:19:36 +0000

In reply to Lone Hemdorff Jensen. That's right and yet still have to make the argument to some. I think we'll see an amazing change in the next few years as the traditional brand-centric approach becomes more obviously flawed and customer-centricity paves the way to success.

By: Michael Brenner

Michael Brenner — Fri, 12 Jun 2015 17:17:19 +0000

In reply to Lone Hemdorff Jensen. Totally agree Lone. Now the digital, social, mobile revolution is making them even more important. One debate I love to have with CMOs: Has marketing changed or is it the same old techniques just in a different context? What do you think?

By: Lone Hemdorff Jensen

Lone Hemdorff Jensen — Fri, 12 Jun 2015 13:00:02 +0000

great article, but those 5 marketing lessons have been around for quite a while, – even before the sharing economy stole the picture and forced companies to focus even more on social and online marketing ?

By: ijss

ijss — Fri, 12 Jun 2015 06:17:47 +0000

The sharing economy opens another opportunity for business-minded individuals. Thanks for the points you shared. I agree, creating a website and establishing presence on social media will contribute a lot in this type of business.