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Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You’ve most likely experienced a call that went from bad to worse in an instant, where you seemingly fail to impress your prospect no matter how hard you try to sweeten
Event marketing has always played a key role in any sophisticated content marketing strategy, especially for B2B organizations. In 2017, 36 percent of B2B marketers named in-person events as one of their most critical tactics for content marketing success. And, about three-quart
There were snake oil sellers in the wild west, phone calls claiming they were selling copies of Reader’s Digest, Nigerian princes emailing anybody they could for a chance at their fortune, and people pretending to be your friend on social media claiming they are in trouble in Mex
Google has stated that it will lower the SERP rankings of websites featuring pop-ups that decrease the quality of mobile experiences. This means that if you don’t get your pop-ups in order, all that SEO work your web developer did will go right out the window. To avoid the wrath
In today’s world, your business simply must exist and be active on social media if you want to succeed. Being on the most popular social media networks is essential, one of these networks being Instagram. ‘’The Instagram platform isn’t just for photographers and teens. Rig
Getting Agile to scale is tricky in any context, and scaled Agile marketing is no different. Complex models like SAFe feel overwhelming and impossible to marketers who are still struggling to translate the core components of Agile practices to their unique environments. I mean, ju
Although we live in the world of social media, email isn’t going anywhere. It’s still one of the most popular forms of online communication, and there’s no reason to believe this will change. For marketers, this is exciting news. A digital newsletter is an excellent opportun
Creating an elearning course takes a ton of time and effort, but the payoff can be huge. An elearning course is an opportunity to educate your audience about a topic related to your product and to position you/your business as thought leaders in your field. They can also be a sign
The most engaging brands – the ones who are offering data-driven contextual experiences for customers – are the companies who are winning over the hearts and minds of consumers. And they are keeping them.Consumers gravitate to relevant, personalized experiences like moms to cou
Artificial intelligence isn’t the next big thing in marketing and customer experience anymore. Forward-thinking companies are already looking back at the AI-driven strategies they have been using for years to find ways to get even more out of smart technology. The fact is, custom
