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If you’ve read the news lately, you’ve come across Greta Thunberg’s name. Since skipping school to protest at Sweden’s parliament building in 2018, the 16-year-old Swedish climate activist represents the teen-led climate strike movement. Thanks to Thunberg and the millio
I can hear you now. “Isn’t making sure our employees are happy HR’s job? Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” you ask. Glad you asked. If you’re still thinking through the
So you thought content marketing was all about the content? If you’re focusing your content marketing strategy on the topics and the different content formats you plan to create, you’re missing a trick. Instead, you should be focusing on the people you’re trying to reach th
The attitudes and motivations of today’s consumers are a world apart from previous generations. While it used to be enough to have a great product and a solid marketing plan in place to achieve success, these days it’s more about how your brand is seen to the world. The Mille
Remember when marketers were wringing their hands over weak IoT sales? In the years since, Americans have become the leading adopters of smart home devices. What happened? Content creators caught on. News outlets chased the “next big thing” in tech. Brands put out smart-home
![Why You Should Use Social Media to Build Your Employer Brand [Infographic]](https://marketinginsidergroup.com/wp-content/uploads/bfi_thumb/Screen-Shot-2019-11-01-at-2.49.29-PM-qcnyk1aovd7zm9rnxgn0dtflqaeiaoiu2xpqp3zev4.png "Why You Should Use Social Media to Build Your Employer Brand [Infographic]")
Whether you are in marketing, social media, or recruiting, you’ve probably found yourself hearing about “employer branding.” The term and strategy is not exactly new, but the value of it has increased dramatically in the digital age and with social media platforms. Typically
Today’s customers don’t buy because you’ve hired a glitzy ad agency to make an award-winning TV commercial. After seeing one too many products fail to meet the ads’ promises (remember New Coke?), customers lost faith in ads. If your content marketing strategy is more New Co
![[My New Book] Mean People Suck: How Empathy Leads To Bigger Profits And A Better Life](https://marketinginsidergroup.com/wp-content/uploads/bfi_thumb/image-qcnynwesyuifck5ld4rsmubtnbctxvv3y29lq295a8.png "[My New Book] Mean People Suck: How Empathy Leads To Bigger Profits And A Better Life")
I am so excited to let you know that today you can purchase Mean People Suck: How Empathy Leads To A Bigger Profits and A Better Life. You can buy it on Amazon, Walmart, Barnes & Noble and the audiobook is also out available. When most people hear the title, they typically s
If customer service is a school coach, customer success is a personal trainer. The former is reactive, transactional, and focused on serving as many people as quickly as possible. Trainers are proactive and flexible, designing programs around what the trainee wants to achieve. Bu
The biggest challenge marketers face right now is reaching their target audience, and I mean really reaching them. Not just publishing an advertisement or piece of content that an audience might see or read; but reaching them with a message that piques their interest and starts a c
