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A lot of this site has unique marketing insight learned from some of the top marketing strategists in their industry. You can learn unique strategies from tech giants and startups on content marketing, from the mortgage industry on competitive paid search, from healthcare organiza
Marketers spend a good portion of their careers trying to get ahead of the curve when it comes to identifying and adopting the latest marketing trends. In fact, it’s probably one of the reasons why you’re here. But being the trending topic yourself—whether B2B brand or though
Simon Sinek’s book, Leaders Eat Last, is one of the best-selling business books of the last decade. And yet it’s not what you might expect from a book on leadership. Sinek’s vision of successful leadership is based on a conversation he had with a Marine General while rese
When implemented appropriately, gamification serves as an important element of a company’s strategy to get its employees to engage with corporate social media. Employees who are activated through games and competitions to expand their employer’s reach and recognition on social
What’s tomorrow’s secret to better personalization? To more human content and more authentic brand-consumer relationships? Artificial intelligence. AI is making the customer experience more personalized than what most marketers would have ever thought to be possible. Com
How do you feel about your content marketing strategy? Has it been the guiding force that you intended, helping you attract new audiences and converting them to leads? Content marketing isn’t a perfect science—nor is it a one-and-done kind of activity. While you may only make m
75% of consumers would not care if the brands they used went away completely. How's that for a stat to make you spit ourt your morning coffee? Why? Because we know that if the brands we use disappear, another product or service will come along to replace it. So what does this mean
Trademarks, service marks, and copyrights all protect distinct creations. Whether you’re copyrighting a logo, trademarking a slogan, or branding an entire company, it’s important to protect your intellectual properties (IPs). Since B2B branding and marketing frequently involves
Technology should make life easier, not harder. So far, martech tools have delivered in both directions. While some tools empower marketing departments to accomplish more with fewer resources, many would-be miracle cures only lead to more headaches. Fortunately, martech has begun
All too often, company culture becomes an excuse for not hiring a diverse range of otherwise qualified candidates. In fact, according to HR platform provider Onbordia, over half the nation’s companies use “cultural fit” as a way to exclude rather than include. Yet I would ar
