Social Media

You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of

In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role.

In today’s world, your business simply must exist and be active on social media if you want to succeed. Being on the most popular social media networks is essential, one of these networks being Instagram. ‘’The Instagram platform isn’t just for photographers and teens. Rig

“Everyone’s in sales,” Chris said to me on a conference call. Chris and I have been friends for 20+ years and this is the first time our paths have crossed professionally. I know he’s a great sales professional by reputation, but having a front-row seat to watch the magic h

Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident Challenger social selling expert – Ian Addison -  on how more LinkedIn leads can be bad for your organization. Ian Ad

Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. Or, they’ll definitely be out of the industry loop. Then, the real gold at the end of the rainbow. Keep the buzz

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine, Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing

Are you looking for some tools that can take your social media engagement and conversions to the next level? Look no further. Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. 1. PromoRepublicPromoRepubli

Social media marketing is a necessary part of any brand's promotional strategy at this point. While it might not make up the largest chunk of it (I recommend to all of my clients that they focus on content and save social from engagement beyond anything else), it still takes up a s

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley and XOJet are getting LinkedIn wrong as they are simply focused on brand awareness, reach and filling the funnel.  I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales