Comments on: Meet the Marketing Owner, Agile Marketing’s Make or Break Role https://marketinginsidergroup.com/agile-marketing/meet-the-marketing-owner-agile-marketings-make-or-break-role/ Fri, 13 Jul 2018 15:39:35 +0000 hourly 1 https://wordpress.org/?v=6.8.1 By: Michael Brenner https://marketinginsidergroup.com/agile-marketing/meet-the-marketing-owner-agile-marketings-make-or-break-role/#comment-13730 Fri, 13 Jul 2018 15:39:35 +0000 https://marketinginsidergroup.com/uncategorized/meet-the-marketing-owner-agile-marketings-make-or-break-role/#comment-13730 In reply to Anthony Coppedge.

Thanks for the feedback!

]]> By: Anthony Coppedge https://marketinginsidergroup.com/agile-marketing/meet-the-marketing-owner-agile-marketings-make-or-break-role/#comment-13729 Tue, 10 Jul 2018 22:10:13 +0000 https://marketinginsidergroup.com/uncategorized/meet-the-marketing-owner-agile-marketings-make-or-break-role/#comment-13729 This is the most important line in this excellent post: “Importantly, they (Marketing Owners) don’t worry about how much stuff the team creates, they focus on how much value it’s delivering.” This speaks in equally powerful ways to the cultural health of the organization and to the importance of measuring marketing on added value and not merely on marketing activity.

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