Marketing Strategy

You don’t want your next campaign to be just another fundraising ask. Product fundraisers are inherently more enticing because they give donors something in return for their contributions. However, you still have to put thought into your marketing strategy to grab your audience�

Modern marketing isn’t really about getting clicks anymore—it’s about strategically guiding potential customers through every stage of the buying journey. What’s one way to achieve that? Full-funnel marketing. According to Think with Google, brands that use a full-fun

Multi-channel marketing involves using multiple channels to reach and engage with supporters, allowing them to interact with your organization in their preferred way. This strategy is critical as nonprofit organizations connect with their audiences spanning a variety of preferred p

Content planning typically falls apart without a structured system. A content calendar keeps everything organized, prevents missed deadlines, and helps teams stay consistent. Many businesses start with good intentions, but complicated systems lead to abandoned calendars. A simple,

Marketing can be a challenge for small businesses. With limited budgets and resources, it's often hard to compete with larger companies. Yet, smart and creative strategies can level the playing field, helping small businesses reach their target audience and achieve their goals with

Creating a memorable marketing campaign is a fine art that blends creativity, strategy, and execution. Brands that master this trifecta set themselves apart and resonate deeply with their target audience. Examining successful campaigns not only highlights what worked but also offer

CRM and marketing automation integration is a well-defined process that combines and improves the alignment between marketing and sales activities. It lets businesses automate prospecting, data entry, customer management, and other time-consuming business operations. Since CRM s

The marketing world is always changing, and staying on top of the latest trends is the only way to stay ahead of the competition. As we enter 2025, businesses are navigating a dynamic environment shaped by technological advancements, shifting consumer behaviors, and innovative stra

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, a

Paid media is promotional content a business pays for to reach a target audience. It's a useful digital marketing tool because it offers a direct line to potential customers. Ahrefs reports that over 96.5% of content gets no organic traffic from Google whatsoever, so paid media is