Mark Schmukler

B2B marketers are using video more and more. In fact, they reported 10% and 8% increases in their use of YouTube and Vimeo

The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and differen

Google has stated that it will lower the SERP rankings of websites featuring pop-ups that decrease the quality of mobile ex

Perhaps exacerbated by social media, the past few years have seen a lot of major scandals erupt with damaging consequences.

In May, the EU Parliament rolled out the General Data Protection Regulation (GDPR), a new data policy that protects the per

The adage “the customer knows best” has remained with good reason. In today’s highly competitive marketing environmen

Traditional marketing certainly still has its place; billboards, print ads and commercials continue to be part of the daily

It’s no secret that B2C marketing tactics have a way of ascending to the B2B industry over time. Whether you’re targeti

The business-to-business marketing mix is always changing, but there’s one tactic that consistently proves effective for