Mark Schmukler

Coca-Cola spends an average of $4 billion on branding each year.1 Why? To remain consistently recognizable to customers.

Marketing automation simplifies lead generation, customer relationship building, and driving conversions. It’s the corner

Effective digital marketing isn’t magic – it’s a science that involves tracking numbers, analyzing data, and measurin

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to hel

At the core of humanity is dialogue. We’re taught communication at an early age, learning how to exchange feelings and i

The climate of relevance is always shifting when it comes to business; it’s a constant battle to stay current against com

What does your ideal customer look like? This question prompts the creation of marketing personas, and the answers vary

Calls-to-Action (CTAs) are everything in B2B marketing. They direct your audiences’ next step in the buyer’s journey an

Over the past year, it’s been extremely challenging for companies to build and maintain a positive company culture—espe

Everyone knows that blogging and other long-form, high-value content are essential components of any marketing strategy.