Comments on: How to Build a Content Marketing Manager Job Description

By: Jesse Noyes

Jesse Noyes — Tue, 16 Jun 2015 19:06:31 +0000

Go for it, Michael!

By: Theresa Mills

Theresa Mills — Tue, 16 Jun 2015 19:04:36 +0000

In reply to Michael Brenner. Thanks! That makes sense.

By: Michael Brenner

Michael Brenner — Tue, 16 Jun 2015 18:59:40 +0000

In reply to Theresa Mills.

Hi Theresa,

I think when you have a small team, you need your content marketing manager to wear many hats. When I started out, my first hire ended up learning photoshop and indesign and getting pretty good at it (@LindseyLaManna – go check her out. She’s a rockstar!)

But as we grew and matured, we saw the need for professional design support. Which you can get for a reasonable price. So I would say that it can’t hurt but I would put this skill in the “nice to have” bucket.

But I’d love to hear others’ opinions?

By: Theresa Mills

Theresa Mills — Tue, 16 Jun 2015 18:43:44 +0000

Thanks for the great blog! Tell me something, I was looking at Content Marketing Manager jobs yesterday, and a lot of them required solid knowledge of Photoshop and InDesign. I’m not a designer – I’m a writer and content marketer who relies on designers. Do you think this is a skill content marketers now need to have as well?

By: Michael Brenner

Michael Brenner — Tue, 16 Jun 2015 18:38:38 +0000

In reply to Jesse Noyes. Great point Jesse. And you would know! I will add this to the post / description and credit you if that's ok?!

By: Jesse Noyes

Jesse Noyes — Tue, 16 Jun 2015 18:34:47 +0000

Solid description, Michael. The one (big) area I see missing in this description is project management skills. Marketers responsible for content are increasingly being asked to stretch the goals and function of content deeper through the sales cycle. Traffic and lead gen are a part of the role, but the evolution is going further to sales enablement, sales acceleration and customer retention. That means the content programs need to be more sophisticated, meet the needs of several stakeholders, and take input from multiple groups within the organization. My experience here is that great writing skills, SEO, and things like tone and voice are about the half the job. The other half is managing the collaboration, planning, training and measurement of the programs. That’s something I specify in every new hire we bring on.