Thanks Caleb, I totally meant to include Colgate. It’s tough keeping them all straight.

I’ve been incredibly impressed with the strides Marriott has made, especially when it comes to its attribution/ROI model. That’s still something so many brands struggle with.

I was surprised to see Colgate left off the list. Their Oral Care Center is pretty robust and has received a number of accolades. Also, one of my more recent favorites is HP’s http://www.tektonikamag.com. It’s still in its infancy, but I expect great things in the future.

Thanks so much Daniel, I love that example and how the CEO is putting a human face on it and the focus of helping students of the accounting world. Will certainly add it to next year’s compilation.

Backed by Certified Public Accountants (CPA), the website is a help center for students, offering everything from becoming an accountant to motivation to career advice. The frontman is Alex Malley, an actual CEO. What I love is the ‘Ask Alex’ section where students can ask the CEO any question. Alex then posts video responses (really unique) each month.

I’m not sure of its numbers but the content has resulted in a best selling book and Alex becoming a major speaker to students at many universities and CPA has made huge gains against their rivals, CPA, with new students.

Glad to see MOZ on this list too. In my opinion nobody has been better at building an audience through content marketing. I particularly like their Moz Points system for subscribers. It’s something that really could be a golden goose for content marketers in education verticals. The first university to copy Moz points will have the most loyal alumni.

Thanks Anja, I love the site. Great job. You and your team should be proud!

Thanks Roger, I appreciate the comments and yes, this post is meant to be a resource for marketers struggling to show executives that content marketing is now fully mainstream. There is an example for every type of business, every industry, every size, all over the world.

We’ll work on distilling the lessons from these examples in the coming months!

The examples, themselves, are inspiring. Each has lessons to teach. Each example leads to others.

Through the links in the examples, I’ve discovered dozens of additional blogs that I’d never, otherwise, encounter. For example, http://www.brightbazaar.com. (I love the “How to Decorate a NYC Brownstone Apartment, even though I live in New Hampshire.)

But, as compelling as the examples are, I think your 8-point “How to Become a Great Content Marketing Example for Others?” is even better.

I’ve rarely seen the essence of content marketing distilled so concisely.
Roger

Thanks Aidan. Your continent has a ton of great examples we don’t hear much about here in the states. I’ll check these out for sure.

Thanks Jeff, very cool campaign. But I’m not sure this would qualify as content marketing. I think it could if they continue publishing regularly. There are many “cool campaigns” that fail to continue the momentum to be classified as content marketing.

By definition, content marketing is NOT a campaign but a commitment to consistent publishing. Publishers publish consistently on the topics they commit to. Content marketing means brands creating publisher-like experiences. I think with this example, time will tell.